Aug 02, 2023
Cumulus Media Kicks Off Latest 'Your Music First' Audio Series With Dan + Shay
Dan + Shay. Photo: Robby Klein Cumulus Media is launching the seventh installment of its exclusive audio series, “Your Music First,” featuring Dan + Shay ’s brand new single, “Save Me The Trouble.”
Dan + Shay. Photo: Robby Klein
Cumulus Media is launching the seventh installment of its exclusive audio series, “Your Music First,” featuring Dan + Shay’s brand new single, “Save Me The Trouble.”
The multi-part series will air over the next four weeks across Cumulus country stations nationwide and will include Dan + Shay’s personal insights into how they made the single and how they have grown after 10 years in country. The series reveals behind-the-scenes stories and personal insights into newly-released music and brings additional dimension to the songs.
“’Save Me The Trouble’ by Dan + Shay is the perfect song for Cumulus’ next ‘Your Music First’ campaign at country radio,” says Greg Frey, VP of Music Partnerships, Cumulus Media. “The song features a soul-stirring melody and some of the strongest harmonies in modern country. Shay’s vocals, Dan’s production, and world-class songwriting combine to create an incredible musical moment. I thank our partners at Warner Music Nashville for this collaboration of music and exclusive artist content to bring this song to our fans in a powerful way.”
“Dan + Shay’s new album Bigger Houses is an absolute masterpiece of down-home truths set against larger-than-life music,” adds Kristen Williams, SVP, Radio, Warner Music Nashville. “Their new single ‘Save Me The Trouble’ has the explosive passion of a live performance, and it is already translating to listeners. The track has earned them the biggest add day of their careers, not to mention the biggest add day for any country single released this year. We are incredibly grateful that Cumulus has recognized its magnitude and selected it for the ‘Your Music First’ campaign.”
Cumulus Media debuted the “Your Music First” campaign in February to highlight new music in a unique way by sharing the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across the AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music and insights on their life and career.
Previous campaigns have featured Thomas Rhett’s “Angels (Don’t Always Have Wings), Shania Twain’s “Giddy Up!,” Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Janelle Monáe’s “Lipstick Lover” and Lainey Wilson’s “Watermelon Moonshine.”Dan + ShayGreg FreyKristen WilliamsThomas RhettShania TwainDarius RuckerThirty Seconds To MarsJanelle MonáeLainey Wilson